Blacks say menthol cigarette ads targeted them
03/29/99
The suit filed in the U.S. District Court in Philadelphia claims that cigarette makers targeted the advertising of menthol
cigarettes towards African-Americans, thus violating their civil rights. African Americans are the major consumers of menthol cigarettes, which are more harmful than regular cigarettes. The lawsuit asks the court to declare menthol
cigarettes a defective product and ban them. It also seeks punitive damages and restitution for
smokers who have spent money on menthol cigarettes. Bill Adams, an attorney with Black & Adams in Philadelphia filed the suit on behalf of Brown, two black health groups headed by Brown, and several current and former African-American menthol smokers.