"A cigarette blend is now available which has marijuana-like sidestream aroma," wrote a Brown & Williamson chemist. It was believed that the new cigarette had potential to appeal to marijuana smokers. "Since the aroma of marijuana is easily recognized and difficult to cover up, a marketable product of similar aroma should have great appeal to marijuana smokers." The company's research showed that marijuana smokers liked to smoke the Kool brand of cigarettes after smoking pot, which apparently raised interest in the pot-scented cigarettes. According to a 1974 company report, "menthol and plain filter smokers alike smoked Kool after smoking marijuana. Not just any menthol would do -- it had to be Kool. The consensus was that the two 'just go together.'"

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