Nearly 70 percent of smokers nationwide want to quit; however, many people wrongly believe they can simply put down their cigarettes and walk away forever (2). But while "cold turkey" is the most common method people try, it is also the least successful. In fact, 97 percent of all cold turkey quit attempts fail (3). "Quitting smoking can be one of the most difficult and most important steps a smoker can take to improve his or her overall health," said Dr. Keith Kaback, Chairman of the Board of the Tucson region American Lung Association, emergency physician at Tucson Medical Center and GSK Consumer Healthcare spokesperson. "With tobacco use being the leading preventable cause of death in the U.S. (2), it's important to provide smokers who are interested in quitting with tools and resources to help them quit for good." Quitters can double their chances of success by using therapeutic nicotine products to help reduce craving and nicotine withdrawal symptoms (3). GSK Consumer Healthcare's therapeutic nicotine products, Nicorette(R) gum, NicoDerm(R) CQ(R) patch, and Commit(R) lozenge are designed to provide a temporary alternative source of nicotine, without exposing the quitter to the more than 4,000 chemicals and at least 69 known or suspected carcinogens in tobacco smoke (4). People interested in quitting smoking are encouraged to visit

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