"Loud & Clear" Campain Sucessfully Launched
In a successful effort to launch their new campaign coined "Loud and Clear", the National Coalition for Women Against Tobacco held a press conference today, May 24, 2000, at the National Press Club in Washington, DC.
Loud & Clear Campaign LogoThe Coalition's new counter campaign is the largest to date national counter campaign against tobacco's targeted marketing towards women and girls.
According to a recent study released by the American Legacy Foundation, the tobacco industry has strengthened its advertising towards its most promising new customers, children and teenagers. Additionally, Phillip Morris released Virginia Slims ads that contain the them "Find Your Voice" implying that women should find their voices with cigarettes. The Coalition feels these messages are a degrading attack on women and they are poised to formally counter-attack.
Joining the Coalition at today's press conference was Janet Sackman, a former tobacco model turned national tobacco advocate; Alvina Bey Bennet, Chair of the Coalition; Patricia Davidson, MD, a cardiologist; and Wanda Jones, Dr.PH, director of the Office on Women's Health. The Indigo Girls were also feautured in several TV spots.
As discussed in today's press conference, the Coalition's Goals are to:
1. Educate women and girls about the health hazards associated with tobacco use and environmental tobacco smoke.
2. Empower women, girls, and their families in their efforts to lead tobacco-free lives.
3. Counteract the tobacco industry's targeted marketing to women and girls.
The Coalition plans to intiate a number of projects to meet these goals. For more information on the "Loud and Clear" campaign call 703-838-0500 or go to http://www.womenagainst.org.