Anti-Tobacco Review Down to 4
The American Legacy Foundation will consider four contenders for the $150-225 million anti-tobacco program.
Arnold Communications, Boston; The Richards Group of Dallas; and Kirshenbaum Bond & Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York, are the lead agencies that advanced. Each entrant has several subcontractors assisting in the pitch.
â€œThese four each had the potential to be a good fit,â€ said Chuck Wolfe, executive vice president of The Legacy Foundation in Washington, D.C. Wolfe declined to elaborate.
The Arnold team may have the advantage of familiarity with the clientâ€™s methods. Its pitch partner, Crispin Porter & Bogusky in Miami, emerged victorious in the 1998 Florida anti-smoking competition run by Wolfe, and he appears to be running this review along similar lines.