Fitch IBCA Issues Report on R. J. Reynolds Tobacco Holdings
Fitch IBCA, the international rating agency, has issued a research report on R. J. Reynolds Tobacco Holdings, Inc. (RJR). RJR is the second largest tobacco company in the U.S., with approximately 25% of the total market share.
The report highlights RJR's strengths, such as its improved financial profile, continued ability to generate substantial cash flow, and strong market share supported by diverse portfolio of brands. The report also discusses the rating agency's concerns, such as RJR's geographic and business concentration risk, intense competition in the tobacco industry, and the continued risk of tobacco litigation.