Georgia Awards $6 Mil. Smoke-Out Account
Austin Kelley advertising has won the marketing business for Georgia's anti-smoking initiative.
The Atlanta shop bested crosstown finalists BBDO South and Fleishman Hillard for the estimated $6 million Tobacco Use Prevention Program. More than a dozen local and national agencies originally responded to requests for proposals from the Georgia Department of Human Resources' Public Health Division.
The landmark 1998 Tobacco Settlement put Georgia in line to receive $4.8 billion from tobacco companies over the next 25 years. Georgiaâ€™s General Assembly last year earmarked $15. 8 million of the state's first payment to fund efforts to reduce tobacco use in the state, among the nations top 10 tobacco producers.
Work on the project is to begin immediately.