Rules posted for anti-tobacco ad campaign
The foundation formed by the state attorneys general to oversee anti-tobacco advertising posted its rules on Monday for advertising agencies seeking to bid for the work, which could be worth as much as $250 million in the first year and $300 million annua
The Master Settlement Agreement National Foundation put its request for bids on its Web site (http://www.anti-tobaccorfp.org) on the Internet. In a requirement that would exclude smaller shops from bidding for the account on their own, it said ad agencies, and their partners handling media buying, must already have at least $500 million in annual billings. The requirement is expected to encourage smaller shops to align with partners in order to bid.