Teens asked to create anti-smoking messages
PROVIDENCE -- In an effort to discourage teen smoking, Blue Cross & Blue Shield of Rhode Island and the Rhode Island Department of Health have asked Rhode Island teenagers to develop anti-smoking messages that will appeal to their peers.
Adam Vinatieri, place-kicker for the New England Patriots, will serve as the spokesman for the Teen Smoking Cessation Program, making personal appearances at schools across the state.
The program will invite middle- and high-school students to enter a series of contests to develop anti-smoking advertisements in three categories: television, radio and poster.
The winners in each category will participate in the production of the ads, which will be presented on local media outlets. First, second- and third-place winners will receive concert tickets to the 92 PRO-FM Birthday Bash in June.
Schools are asked to submit entries to Blue Cross by April 1 on behalf of their students, who can choose to work alone or in groups of six. A selection of experts, including advertising executives, will judge the entries, and winners will be announced in the spring.