Gro Harlem Brundtland of Norway, the Director General of the World Health Organization (WHO), said at an international drug regulatory conference in Berlin that cigarettes should be regulated like drugs.

The head of the World Health Organization (WHO) called today for cigarettes and other tobacco products to be regulated like pharmaceuticals. Gro Harlem Brundtland told an international conference in Berlin the content of cigarettes should be subject to the same controls as those applied to food products and drugs. "The time has now come for concerted regulation of tobacco products," she said in the text of her speech issued in Geneva. Brundtland, a former Norwegian prime minister, said agencies such as the U.S. Food and Drug Administration should have tobacco products within their remit She told the International Conference of Drug Regulatory Authorities that anti-tobacco measures had focused for too long on levying high taxes on cigarettes and restrictions on advertising and packaging.

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