Mild Seven cigarettes
are in fact reputedly the third widest smoked cigarette in the world (behind Marlboro
). Manufactured originally in Tokyo, by Japanese Tobacco Inc. as a variant of the popular Seven Stars brand, Mild Seven has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China. The brand is the second largest cigarette brand in the world. Mild Seven is a premium brand and distributed in over 40 countries.They are now also manufactured under license in Switzerland for the growing European Market. Japan Tobacco was, through Mild seven, the title sponsor for Formula One Season in 1994 and 2006.