"Drop Dead Day" Aims at Young Potential Smokers
Dozens of kids from four area high schools "dropped dead" this morning to expose the danger and death tobacco use in Indiana brings.
The students made their way to Cumberland Park during a series of youth soccer games to stage a mock death scene. Each student who fell represents one of 27 Hoosiers who die each day from tobacco use, according to the Indiana Tobacco Prevention Cessation.
Covington High School Student Tabby Grubb says their campaign offended some parents. "We had a couple moms say this was an inappropriate place to do it because there are a bunch of six-year-olds," Grubb said, "and that we were targeting the wrong group. But actually it was the appropriate group because you're a target when you're five years old with candy cigarettes, and it's just the older you get the easier it is. If you're informed when you're younger you're less likely to start when you're a teen."
The students passed out information packets to parents. Grubb says she hopes parents will become more aware of deceptive advertising campaigns that target young children.