Marlboro - Road To Success
Marlboro is one of the most poplar cigarette brands all over the world. The story of its success began in the past in Great Britain as early as in the one before last century.
Actually Marlboro cigarettes were directed to women. Soon after the brand was manufactured Philip Morris moved to the US and the brand began its road to success under the bright slogan - "Mild as May". Already in 1920-s Marlboro achieved the leading positions at the tobacco market and mostly due to the fact that the choice of female cigarettes at that time was at a low level.
Soon after that the brand disappeared from the market. But after the World War II Marlboro cigarettes appeared again in sale. This time they were oriented to male smokers and had a beneficial difference from other brands of that time: Marlboro cigarettes had a filter and it also attracted attention to this brand. Besides their taste presented a combination of mildness and brutality, and it was really appreciated by smokers.
The successful advertisement was one more step to the promoting of Marlboro brand at the market. A golden standard of these cigarettes was a handsome man who symbolized the strength and was a sign of a real man. It has become an outstanding sign of that time and contributed to the popularity of the cigarettes. Thus, in 1970-s Marlboro was recognized the most sold brand in the Unites States of America. At the same time it became famous all over the world.
Nowadays Marlboro cigarettes continue to be the brand known to millions of smokers around the world. The brand offers its users a wide range of tastes, styles and flavors. In spite of its great popularity Marlboro brand keeps developing creating new features and aromas at any taste.