Philip Morris sued over 'light' cigarette claims
In a class-action lawsuit filed by Five Arizonans, Philip Morris has been accused of marketing "light" cigarettes as healthier than regular cigarettes even though top tobacco executives knew for years that they were just as dangerous.
The law suit alleges that the tobacco giant mislead smokers, particularly teenagers, by making them believe that "low yield" cigarettes were not as much of a threat to their health as regular cigarettes. Philip Morris has been accused of violating the Arizona Consumer Fraud Act with their misleading advertising containing implied health benefits derived from smoking 'lights'. The lawsuit seeks unspecified damages and restitution, and demands that the tobacco company launch a public education campaign about smoking and disclose all company research about light cigarettes.