Philip Morris U.S.A Launches Newspaper Advertising
NEW YORK--(BUSINESS WIRE)--Feb. 16, 2000--Philip Morris U.S.A. today announced that it has launched a series of newspaper ads to communicate about tobacco-related issues. The ads are meant to inform the public about the company's practices, programs and p
``The ultimate goal of the new advertising is to open a dialogue with the American people about issues that impact our business,'' said Ellen Merlo, Senior Vice President of Corporate Affairs for Philip Morris U.S.A. ``These ads are part of our company's ongoing commitment to communicate more openly, honestly and directly with the American people about tobacco-related issues.''
The initial round of ads address issues such as youth smoking prevention, provide information and insight into the Master Settlement Agreement and offer suggestions for dealing with the issue of public place smoking. This is planned as a long-term effort.
Philip Morris U.S.A. encourages anyone interested in more detailed information on these and other tobacco-related issues to visit our website at www.philipmorrisusa.com.
The ads will run on a regular basis in a number of daily newspapers around the country including the New York Times, Wall Street Journal, Washington Post and USA Today, as well as dailies in other major cities around the country.