Program Seeks H.I.P. Kids To Lead Battle Against Teen Smoking
GREENSBORO, NC--(INTERNET WIRE)--Nov 01, 2001-- Kids across the country now have the opportunity to make a difference in their community by sharing an important message with their peers - it's not cool to smoke. The TeenH.I.P. (Teens Helping Influence Peo
Kids who believe it's H.I.P. to help out in their community can log on to www.buttoutnow.com for a grant application, proposal criteria and official rules. Entrants must be nonsmokers and must partner with an adult at their school or other organization to plan and execute their submission. Each entry must include a mission statement, overview of the proposed program, program objectives, staffing requirements, timing of program, program budget and a way to evaluate success. Entries should be submitted to TeenH.I.P. Grant Program, c/o Alex Abraham, BSMG Worldwide, 676 N. St. Clair, Suite 1000, Chicago, IL 60611. Materials must be postmarked by January 4, 2002 and received by January 11, 2002.
Proposals will be judged based on originality, thoroughness, effectiveness and viability. Ten finalists will be notified by January 18, 2002 and will be flown to Chicago to present their youth smoking prevention program proposals to a panel of judges. Five winners will be chosen from the finalists and will each receive $10,000 to launch their youth smoking prevention program.
The Teen H.I.P. Grant program is part of Lorillard Tobacco Company's voluntary Youth Smoking Prevention Program. The program is a corporate commitment to address the problem of underage smoking on a national scale with initiatives directed at three influence areas: peer pressure, parental influence and retail access. The effort includes national advertising, grassroots communications, retail employee training and signage to discourage youth access to tobacco products.