Revolutionary New Nicotine-Free Cigarette to Be Featured Topic on American Health Radio Tonight
NEW YORK--(BUSINESS WIRE)--Feb. 3, 2003--Vector Group Ltd. today announced that American Health Radio will broadcast a segment on Quest, the first cigarette brand that allows consumers to gradually step down nicotine consumption to nicotine-free smoking,
Bennett S. LeBow, Chairman and Chief Executive Officer of Vector Group, and Dr. Tony Albino, Vice President of Public Health Affairs of Vector Group, will be guests on the show hosted by Scott Broder. The American Health Radio show is broadcast on WRMN AM 1410 in Chicago and globally on the Internet at www.wrmn1410.com.
The show will be rebroadcast on Wednesday, February 5, from 8:00 - 9:00 p.m. CST (9:00 - 10:00 p.m. EST) and on Friday, February 7, from 6:00 - 7:00 p.m. CST (7:00 - 8:00 p.m. EST). The rebroadcast will be available on WRMN AM 1410 in Chicago and on the Internet at www.wrmn1410.com.
Mr. Lebow and Dr. Albino, who has over 30 years of experience in public health at organizations such as the American Health Foundation and Memorial Sloan Kettering Cancer Center, will discuss why they believe that reducing the levels of nicotine in cigarettes - and eliminating it altogether in Quest 3 - is a significant achievement, which could ultimately provide a major contribution to public health.
Quest is designed for adult smokers who are interested in reducing their levels of nicotine intake and is available in three different varieties, each with decreasing amounts of nicotine - Quest 1, 2 and 3. Quest 1, the low nicotine variety, contains 0.6 milligrams of nicotine. Quest 2, the extra-low nicotine variety, contains 0.3 milligrams of nicotine. Quest 3, the nicotine-free variety, contains only trace levels of nicotine - no more than 0.05 milligrams of nicotine per cigarette. Quest cigarettes utilize a proprietary process that enables the production of nicotine-free tobacco that tastes and smokes like tobacco in conventional cigarettes.
Quest is now available in New York, New Jersey, Pennsylvania, Ohio, Indiana, Illinois and Michigan. These seven states account for approximately 30% of all cigarette sales in the United States.
All three Quest varieties are available in hard packs and are priced comparable to other premium brands. A multi-million dollar advertising and marketing campaign, with advertisements running in magazines and regional newspapers, will support the product launch. The brand will also be supported by significant point of purchase campaigns.
Quest is intended for adult smokers who want to transition to nicotine-free smoking and is not intended as a smoking cessation device.