RnetHealth Announces Expansion of Tobacco School; Executes New Agreement with Northeast Florida Behavioral Health
IRVINE, Calif., June 26 /PRNewswire/ -- RnetHealth, Inc. today announced an expansion of its relationship with North East Florida Behavioral Health, Inc. (NEFBH) designed to respond to the growing need for tobacco addiction support services.
To serve the growing needs of labor unions, government, corporate America and institutional markets, RnetHealth, Inc. and Northeast Florida Behavioral Health will offer an expanded telephone support counseling service 24 hours a day, 7 days a week.
The telephone counseling service is expected to be operational beginning in September 2001. Sales of the service are expected to generate over $500,000 dollars in incremental revenue to Tobacco School in its first 6 months of operation. ``This partnership with Northeast Florida Behavioral Health expands our Tobacco School services, builds new revenue streams and is helping RnetHealth to create a new paradigm in education and media designed to impact millions of consumers,'' said Wendy Borow Johnson, President and CEO of RnetHealth, Inc.
The telephone counseling training program will begin the week of July 11th and will be headed by Dr. William Jacobs, medical director of NFBH; Mr. Murray Kelly, founder and President of Tobacco School; and Professor Shelly Styles from Patient Support International. Dr. Jacobs pointed out that ``people addicted to tobacco need support 24 hours a day and sometimes need the one-on-one emotional support of a live counselor... this program will offer that.''
The telephone counseling and tobacco recovery support service will be delivered from Jacksonville, Florida by Northeast Florida Behavioral Health, which is a private not-for-profit corporation. This service will be provided in Spanish as well as in English. ``This program is being specifically designed to meet the unique health needs of our customers and their families in conjunction with the highly acclaimed web property TobaccoSchool.com,'' said Murray Kelly founder of Tobacco School.
In another development RnetHealth announced that it has secured a funding commitment from an unidentified third party to further fund the Wellness Challenge of Dr. Art Ulene, a move necessitated by the initiative's elongated development period. RnetHealth maintains its equity ownership in the Challenge while it has no future funding obligation. The Company's previously announced partnership with Dr. Ulene to create other integrated marketing opportunities for health-related advertisers and sponsors, including development of new television and webcasting programming and longform infomercials, remains unchanged.
About RnetHealth, Inc.
RnetHealth, Inc. is an integrated media company developing low cost media outlets for direct response, direct marketing, and product and program promotion. The Company is initially focusing use of this media in the healthcare industry. The Company uses its media for its own subscription based products and services addressing behavioral health, as well as for pharmaceutical and nutriceutical products, and biotech, genomic and pharma clinical trial recruitment. RnetHealth's core competencies include strategic marketing consultation, media planning, product line direct marketing, and behavioral health subscription products and services sold directly to consumers, business and other organizations.
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