Students Working Against Tobacco (SWAT) Reveal Big Tobacco's Big Secret At Teen Tobacco Summit 4
(BUSINESS WIRE)-- Recent research results from a SWAT-sponsored study show that over 62% of teenagers in various countries on three continents -- Europe, Asia and South America -- have been exposed to some form of tobacco advertising in their country in t
These results are being announced at a SWAT press conference at 10 a.m. on June 20 at the Sheraton World Resort, 10100 International Drive, Orlando, Florida.
SWAT youth will also share examples they've collected of global tobacco marketing targeting teens around the world along with video reports from teens from several countries. Thousands of postcards with personal messages to Big Tobacco from outraged Florida youth will be sent off and a list of demands about global marketing practices will be presented to the tobacco companies.
SWAT is a youth-led anti-tobacco advocacy group that is part of a comprehensive anti-tobacco initiative organized by the Florida Department of Health. Since its inception in 1997, the program is credited with reducing teen smoking rates by 40 percent among middle school students and 18 percent among high school students. The Florida program is funded by the $11.3 billion settlement reached with tobacco companies.
WHO: SWAT, Students Working Against Tobacco: Hundreds of teen representatives from 67 SWAT chapters throughout Florida. Plus, video reports on a large screen from teens in other countries.
WHAT: SWAT Without Borders press conference at the Teen Tobacco Summit 4
WHEN: 10 a.m.- 12 p.m., Wednesday, June 20, 2001 - Press Conference. Teen Tobacco Summit 4 runs from June 18-21, 2001.
WHERE: Sheraton World Resort, 10100 International Drive, Orlando,
VISUALS: Rogue's Gallery of global tobacco advertising and
marketing products; International Cartoon Exhibit with
Anti-smoking themes; Teen video reports from various
countries; send-off of thousands of postcards to Big Tobacco;
presentation of banners with SWAT's Global Marketing