Virginia Slims

Virginia Slims was introduced in September of 1968 by Philip Morris, and marketed as cigarettes for young, professional women using the slogan: "You've come a long way, baby." Some media watch groups considered this Virginia Slims marketing campaign to be accused for a rapid increase in smoking among teenage girls. Later campaigns have used the slogans, "It's a woman thing,". Virginia Slims are much narrower than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 84mm), sold only in longer 100mm and 120mm lengths, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "Superslims", "light," "ultra-light," and menthol varieties. The packaging is white with vertical colored stripes running along the left side.

Reynolds To Introduce Cigarette Brand Aimed At Women Smokers, New York Times Reports
R.J. Reynolds Tobacco is planning to launch a new cigarette brand, called Camel No. 9, that is aimed at female adult smokers, the New York Times reports. According to the Times, about half of all smokers are women. Reynolds' Capri and Misty, Philli
read more ...02/21/07

Students lead anti-tobacco campaign, Ban of magazines that run ads sought
If McLean Crichton and Scott Davidson get their way, the next time a patient visits the doctor they might not be able to peruse Time, Newsweek, Sports Illustrated, or other popular magazines while sitting in the waiting room.
read more ...04/13/06

Teens Turning to Cigars
MONDAY, Nov. 28 (HealthDay News) -- The next time you walk by a group of teenagers surrounded by tobacco smoke, don't assume they're puffing away on Marlboros or Virginia Slims.
read more ...11/28/05

People need to be more aware of oral cancer, UMDNJ official says
WASHINGTON -- About 30,000 Americans each year contract oral cancer, and 8,000 of them will die, but people remain ignorant of a disease that can be cured if caught in the early stages, a University of Medicine & Dentistry of New Jersey official said Wedn
read more ...11/11/04

Anti-smoking group gaining steam
Coalition targets restaurants in 'tobacco free living' offensive
read more ...10/17/03