Brown & Williamson Seeks to Address Concerns About Claims that Company Markets to Minors
JACKSONVILLE, Fla.--(BUSINESS WIRE)--Nov. 5, 1999--Brown & Williamson Tobacco is taking another step in its on-going commitment to reduce youth smoking. On Saturday, November 6, a B&W senior executive will be the first in the industry to meet with Student
``Brown & Williamson is actively working to prevent youth smoking,'' Corky Newton, vice president, corporate & youth responsibility programs said. ``We also want to be sure we have effective marketing controls, and believe this opportunity is a chance for an open dialogue that will address the concerns that Brown & Williamson is marketing to youth.''
SWAT, a state-funded youth movement comprised of more than 10,000 students from each of Florida's 67 counties, extended an invitation to tobacco companies to attend its board meeting and discuss the issues related to youth smoking.
``We already have advertising rules in effect,'' Newton said. ``For example, we require that all models in our cigarette advertisements appear to be at least 25 years old and actually be at least 30 years old. And we only advertise in publications directed at adults at least 21 years of age. We want to protect our right to advertise our product to adult smokers, but we don't want to advertise to minors. We are looking to SWAT to help us devise guidelines that will make that clear distinction.''
Brown & Williamson Tobacco Corporation has worked and will continue to work actively to prevent youth smoking. Existing programs include the Junior Chamber's Jaycees Against Youth Smoking (JAYS) program, the 'WE CARD' program and the 'Be Smoke Free' campaign with the Key Club Ambassadors. These programs are aimed at identifying the health risks of smoking, describing ways to deal with peer pressure to smoke, and learning methods to help them quit smoking if they have already started and/or help others quit.
Brown & Williamson Tobacco Corporation is based in Louisville, Ky. The company's major brands include KOOL, LUCKY STRIKE, GPC, CARLTON and MISTY.
For more information regarding youth prevention programs sponsored by Brown & Williamson visit the youth smoking prevention center at www.brownandwilliamson.com.